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Viral, Multiplatform Ad Campaigns Rule Hollywood

With the advent of Oscar season upon us, the spotlight shines even brighter on the entertainers and studios in Hollywood. And while much the “for your consideration” marketing efforts are centered...

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Big Money is the Big Winner at the 2015 Oscars

Every year, millions of Americans tune in to watch the glitz, glamour and gold of the Oscars. They watch stars draped in luxurious gowns parade down the red carpet. They listen to acceptance speeches,...

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